GreenGold is a family-run organic CBD brand, based in Tuscany, Italy. Over the summer of '24, I lived and worked on their Natural Horsemanship ranch; delivering a complete redesign for their outdated website.
Initial steps involved research into the business/competitors and the gathering of similar websites for inspiration. After this I planned out my design using Figma and Photoshop, creating numerous wireframes and mockups. The root of the site's design came from their CBD flower packaging, with the landing page imitating its green watercolour wash. They had a few different package and logo concepts, such as the oils shown on the GIF. I settled on the flower packaging as the strongest, integrating its logo, fonts and colours into my design.
Teaching myself through YouTube videos and forum posts, the website was built with Wordpress and Elementor. Without the help of any templates or additional plugins, my design skills were thoroughly tested and I gained lots of new skills in HTML/CSS coding. The 3 photographs and the copy on the landing page was also created by me.
The live site can be found here.
